Melbourne Fitzroy Store

A gritty, urban aesthetic stretches throughout the suburb of Fitzroy, with every laneway loaded with powerful graffiti and every street packed full of stylish residents. Known equally for its great coffee and vibrant nightlife as for its fashion, Fitzroy’s ‘cool capital’ status made it the ideal location for our first Melbourne store.

The store itself captures the simplicity and straightforwardness of the AS Colour brand. Bleached interiors and untreated wood accents are partnered with a mural by Andrew Steel, formerly of New Zealand’s BMD street art collective. The mural, set behind the counter, features tiny pizzas, little coat hangers and all sorts of sneaky jokes, capturing the multi-faceted and irreverent vibe of Brunswick Street perfectly.


294 Brunswick Street,
Fitzroy, Melbourne VIC 3065

Ph: (03) 9417 2551

In-store range: men's, women's

Shop Hours:
Mon – Sat: 10 – 6
Sunday: 11 – 5