SXSW® Official Partnership

Our story

Established 2005

Official Merch Partner for South by Southwest® 2026

We’re pumped to announce our return to Austin, TX, as the Official Merchandise Partner for SXSW® 2026. Building on our partnership with SXSW for a second year, we will elevate the merchandise offering through premium blank apparel for artists and festival goers alike.

Shop Official SXSW® Merch Blanks

South by Southwest® 2026

SXSW has long been a gathering place for creative minds across music, film, and culture. Our focus on creating premium apparel that serves as a blank canvas for self-expression makes this partnership a natural fit that will keep building.

See the SXSW® blanks range

Visit us at the Innovation Clubhouse

Print the moment: We have a live print experience inside the Innovation Clubhouse. Get a FREE limited edition tee printed on premium AS Colour blanks.

Printed daily from 5PM-7PM at the Innovation Clubhouse. While supplies last!

See the schedule

Merch on the move

Stop by the Official Merch Store located at 513 E 6th St for the full range of SXSW 2026 Merchandise or catch the SX Merch Truck at one of our many iconic locations!

Directions to Official Merch Store

SX Merch Truck Schedule